Wednesday, August 6, 2008

Task 2: good design

Task 2: Good design

The O2 Cocoon


Designer:
syntes studio

manufactured:
pantech exclusive for O2

Description:
The O2 is a sophisitcated version of a common mobile phone.
the phone is music focused and has a clamshell design that is clean and tactile on the outside and technologically advanced on the inside.
this phone is experience focused aiming to give the client the best experience possible.
it features 2 MegaPixel camera with auto focus, flash and 4 times digital zoom, 2GB internal memory +
memory card slot , FM radio with RDS , Hidden LED display and Intuitive music interface easily sync with
Windows Media Player.
The phone only comes in white outter shell and black inner.

Visual design analysis:


line:
No straight lines or bold lines on the outter cover, instead there are smooth subtle curvacious lines making the phone seem, futuristic yet sophisticated.
despite this the inner phone is alot more bold with its lines. they seem more deliberate. for example the straight white line which contrasts to the black shows that the line is not an acciednt but a bold statement yet it is not a thick line, its still subtle.

shape:
The shape of the phone is much like a clam shell. it is sleek and smooth round curves give it a level of sophisitcation.

colour:
the O2 cocoon only comes in the one colour scheme.
the colour on the outter shell is white while the inner is black these two complete opposing colours attract the eye.
simple basic colours make it look more classy and modern

texture:
the phone is made of plastic which is smooth. This fits well with the sleek smooth look that the designer was trying to create.
pattern:
The O2 cocoon is delibratley pattern less but rather has a very plain simple look to it so that while the phones technicality may be complex the phone itself looks simple yet sophisticated, a very modern look.

balance:
the phone is perfectly symetrical in every direction both on the inside and out, this simplisity contiues to add to the high level of sophistication.
This also means that the phone is able to lie on its front or back while horizontal
proportions:
the O2 cocoon is 94mm high by 49mm wide by 21mm deep & the total weigh is 92 gram including the battery. The white colour of the outter shell dominates the eyes focus.
Conrast
the only contrast that occurs with this product is the obvious contrast between the outter white shell and the inner black.
the blue LED display also contrasts quite well with the white drawing full attention to the lights.

Reference:

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