task 5: Yves Behar: designing objects that tell stories

the take home message from behar is that a product cannot be just a skin, just the way it looks.
the product needs to tell a whole story.

He belives that for a product to be successful the designers values and the target markets values must go into the product.

the product must feel right for the audience, it cannot do this with a simple skin but rather a deeper sense of its values and meanings

this gives the audience a story that makes them feel attached to the product.
he also mentions that the work that goes into the product never ends, as it is not just designing the prodcut itself but also the packaging and the marketing such as websites, this gives the audience more interest as the initial intrigue with the product does not wear off as there are websites and other maketing strategies that make the product a "whole story", an object with value.