in david kelleys "human centred design" the take home message that he repeats numerous times, appears to be quite a simple idea yet one that is hard to achieve.
he talks about how in the past the designing process was purely the design of a functional object that generally looked good. And though the focus is still on the product it has a more human focus.
meaning that there has been a shift in the way these products are viewed.
today to have a successful design and product the designer must give the product "human features" they must design behaviours and personalities into the product themselves.
part of doing that is to show how the human experience fits in with the products through the presentation of the product with a human e.g in a clip. It must show the "man- Machine" relationship.
the take home message of "human centred design" is that design is more human centred now and therefore the products should reflect human behaviour and personality, not just functionality.
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